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On December 2nd, our “Troublemaker" and founder Roberto Mulassano gave a Master Class of Marketing to the final students of the 2016 Marketing Course of IPAM - Portuguese Institute of Administration and Marketing.
It was presented to the students the strategic plan and development of Marketing of the project that culminated in the foundation of the Daily Coffee by Lavazza. The Daily Coffee was the result of intense marketing studies developed in the course of Management Executives of the CATOLICA Lisbon School of Business & Economics of Lisbon. This same project has received the highest praise from Lavazza who believed and believed in the Daily Coffee project since its founding.